How Is Language Visualized Through Media Design and Visual Arts

Abstract

The fine art and visual communication design products also are significantly influenced by the development of technology, dissemination of means of communication and rapid advocacy of consumption society. Along with the consumption order, serious changes started to occur in the estimation and usage of art. Among the visual communication arts, absolutely the well-nigh important issue is the graphic pattern. The well-nigh prominent function of graphic blueprint is to realize the introduction of a certain message or product by using visual expressions. Visual communication creates the same feeling and emotion without information technology being necessary to speak a certain language among all the people. The sense of sight is the near of import sense organ for the humans. The incidents happening in the surround, the existing objects and situations are first identified upon being seen and tried to be understood. The information obtained through the sense of sight can exist remembered more clearly than the data obtained via other senses. Therefore, it can exist suggested for sure that seeing comes earlier speaking. In this report, the explorative inquiry method has been utilized to investigate the concept of design in visual communication. The studies conducted previously by diverse researchers in various fields of visual communication were reviewed and the topic of blueprint in visual communication was tried to be revealed based on the obtained findings. From this betoken onwards, it was establish out that the importance of design in visual communication increased after the mod flow and visual communication was benefitted from in many areas. Examining the point reached past pattern in visual communication today, it can be argued that such component is used very heavily on advert and social media and fifty-fifty information technology has spread to every indicate which our eyes can see. Visual communication on the society and individuals had get a means of communication which is very widely used and needed today. It has been concluded that visual communication is applied in all activity areas of daily life and this situation has become highly important.

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Günay, M. (2021) Design in Visual Communication. Art and Pattern Review, ix, 109-122. doi: x.4236/adr.2021.92010.

1. Introduction

Blueprint could exist defined equally a visual linguistic communication which can construe the bulletin desired to be transmitted or a problem desired to exist solved through usage of visual components. Consequently, graphic blueprint takes place among the visual arts.

Design is a visual language that describes the message to be transmitted with visual signs or solves the problem that is wanted to be solved using visual elements. Visual communication creates the aforementioned feeling and emotion among all the people, without it being necessary for speaking of a certain language. Therefore, graphic pattern is a visual art. The mode the image of the object format we meet is perceived at all points in the world is the same; it is a mutual language.

The most important skill in the miracle of communication is the language that people use to communicate with each other. Many different languages are used in many different regions of the globe. There may be limitations, when these different languages interact with each other. Even though the language of visual communication is more than express, it is much more than inclusive and unifying as it is universal. It can be said that, different from auditory arrangement advice, messages generated in visual advice have more ability to maintain their permanence and effectiveness. This feature of visual communication ensures that it is permanent and used equally a certificate.

It is very possible to say that all senses rely but on the sense of vision, and of all other senses, priority is given to the vision by people. Vision ever has priority over speech for people. People learn to see before they start talking. The priority of the visual is every bit if it was riveted for humanity from the very start time.

The sense of sight is 1 of the most important senses. The events, existing objects and situations in the environs are defined by seeing them first and they are tried to be understood. Information obtained through the sense of sight is remembered more conspicuously than those obtained through other senses. For this reason, it can be easily stated that seeing comes before speaking.

From this point on, the importance of pattern in visual communication should be known where design comes from in mail-modern visual communication. Visual communication has become a widely used and needed communication tool on society and individuals. This written report was carried out in gild to emphasize that visual communication is used in all activity areas in daily life and how important this state of affairs is.

In this study, the explorative methods of research were benefitted from to investigate the concept of pattern in visual communication. The studies conducted previously by various researchers in various fields of visual communication were reviewed and the topic of pattern in visual communication was tried to be revealed based on the obtained findings.

Reviewing the design studies on visual communication which were conducted by different researchers in the previous periods, it is observed that the studies concentrated rather on the social or sociological aspect, only the graphic design component and the ways of beliefs reflecting to the order have been neglected. Information technology is believed that this current written report which has been realized to address to this topic will complete a deficiency in the literature and this increases the importance of this study.

From this viewpoint, it was found out that the importance of design in visual communication increased after the modern catamenia and visual communication was benefitted from in many areas. Examining the bespeak reached past design in visual communication today, it can be argued that such component is used very heavily on advertising and social media and even it has spread to every point which our eyes can see.

Visual communication on the order and individuals had go a means of communication which is very widely used and needed today. It has been concluded that visual communication is applied in all activity areas of daily life and this situation has get highly of import.

two. Communication and Graphic Pattern

ii.1. Advice

In that location are many studies to amend understand the nature of communication, which is an element at the heart of the hierarchy of needs (Eroğlu , 1996: p. 275). In these studies, advice in general, in its simplest course, is defined as the manual of a message from a source to the recipient. Lasswell, an American political scientist, claimed in 1948 that the most appropriate way to ascertain the concept of communication is to answer questions such every bit "Who?", "What does he/she/it say?", "Through what aqueduct?", "To whom?", "Past what effect?" and thus, created peradventure the most famous basic advice model. The mathematical model of Shannon and Weaver also defined communication every bit a linear and one-way process (Han, 2014: p. 1).

All bones communication process steps should be included, no matter what type of communication; otherwise, communication process cannot reach the final stage. Information technology is the sender who initiates the communication. The sender is required to determine the purpose of the communication. If the purpose of the communication is determined, the recipient's expectations will likewise be revealed. It is very difficult for messages, the purpose of which has not been determined, to have an impact on the recipient and accomplish their goal (Becer , 2011: p. fourteen).

Media is the general name given to channels that transmits the message. The developing technology allows communication channels to increment rapidly. It determines the channel through which the message will be transmitted and plays an important role in ensuring the constructive advice process. Advice designers have to determine the most effective media tool based on the message.

two.2. Graphic Design

Design is a visual language that describes the message to be transmitted with visual signs or solves the trouble that is wanted to exist solved using visual elements. Therefore, graphic blueprint is a visual art (Çakır, 2014: p. 36). The way the image of the object format we see is perceived at all points in the earth is the aforementioned; it is a common linguistic communication (Öztuna, 2007: p. 42).

The graphic design mentioned produces visual meanings with the goal of conveying a message or specifying a production and service (Yücebaş, 2006: p. 3). Today, the graphic design existing in every aspect of our lives to street signs on the road, gives u.s. information and direction and draws attention to a number of problems (Becer, 2011: p. 32).

Designers produce an interactive work to solve the visual problem that volition be given to them as a problem by using the principles and elements of design (Erdal, 2006: p. 21). At this stage, basic design constitutes the nearly important source of creative and analytical thinking (Öztuna, 2007: p. ten).

It is known that the birth of graphic design as an art co-operative was based on cavern paintings from before the early 20th century. This visual linguistic communication, which is old plenty to extend to cave paintings, is the basic building block of many areas (Atan, 2017: p. 6).

Graphic design, which means original design such as writing, drawing, duplicating, is "the application of painting and writing using complementary integrity with aesthetic qualities to deliver the bulletin to the target through visual communication" (Arıkan, 2009: pp. 9-x).

three. Visual Communication and Visual Communication Design

three.i. Visual Advice

Advice can exist defined as the act of transferring information, ideas, thoughts or emotions from 1 place, person or group to another through speech, signals, writing, or behaviour (Becer, 2011: p. 11).

The most of import skill in the phenomenon of communication is the language that people apply to communicate with each other. Many different languages are used in many different regions of the world. At that place may be limitations, when these unlike languages collaborate with each other. Even though the linguistic communication of visual advice is more limited, it is much more inclusive and unifying every bit it is universal. It tin be said that, different from auditory system advice, messages generated in visual communication have more ability to maintain their permanence and effectiveness. This feature of visual communication ensures that information technology is permanent and used as a document (Uçar, 2004: p. 19).

All kinds of data exchanges and interactions between people are a communication. When this commutation is performed with visuals, it is chosen visual advice. Spoken language is used when transferring 1 emotion, thought and information to someone else (Kavuran & Çetinkaya, 2012: p. 611). Our language of oral communication allow us to interact with people, in other words, to communicate. Nevertheless, due to the fact that at that place are and then many languages spoken in the world, the advice opportunities provided to us by our spoken communication are limited. Parsa (2004) explains visual communication every bit "While the number of words of the spoken linguistic communication is express, the lexicon of images that make upwardly the visual language is unlimited." Therefore, visual communication is more than universal because it provides us with contact with people whose language we cannot speak (Arıkan, 2009: p. 11).

Visual advice is the commutation of information created through the prototype between people without the need for words. The evolution of vision before speech has formed the ground of communication. Visual, audio, and behavioural communication models are amidst the forms of communication. These models has been allowed people to verbally and non-verbally convey the information they demand during the communication phases throughout life. Over fourth dimension, people have shaped and differentiated environmental weather condition, civilization, and forms of communication. These factors play an important function in the shaping and development of advice skills (Yaban, 2012).

3.2. Design of Visual Communication

The sense of sight is one of the nigh important senses. The events, existing objects and situations in the surroundings are divers by seeing them first and they are tried to be understood. Data obtained through the sense of sight is remembered more clearly than those obtained through other senses. For this reason, information technology can be easily stated that seeing comes before speaking (Han, 2014: pp. ane-three).

Communication regulates relationships of people with each other and allows them to exchange information. Communication tin can be washed not only by talking, just also past hearing, touching, and seeing. Visual communication is seen equally one of the well-nigh important means of communication (Kavuran & Cetinkaya, 2012: p. 611).

When we expect at prehistorical times, wild animal paintings and hunting scenes fatigued on cavern walls are seen in the periods when in that location was no literacy. These are undoubtedly the first examples of visual communication. Even though the paintings fatigued on the cavern walls were researched much for what purpose and what was intended, information technology was understood that the main purpose was to communicate and limited themselves. The most of import purpose in these pictures is to transmit their letters to different societies (Becer, 2011: p. 28-29) (Effigy ane).

Figure 1. Creature and human figures drawn on cave walls.

People carved animal forms into teeth and horns with sharp tools, using pigments and drawn pictures of animals on cave walls. The image shown above is an case that attracts attention. Information technology is one of the first examples of this visual communication from fifteen,000 years ago. Before inventions that are important for communication such as alphabets, newspaper and printing presses, people expressed themselves with the ways they had and created images that would live through the ages. Today, their drawings are a document and requite information well-nigh the behavior of our ancestors, the mode they hunted, how they dressed, in other words, how they lasted their lives a long fourth dimension ago.

The foundation of advice began with human history and has been evolved to this twenty-four hours. During the "palaeolithic" flow, which is considered one of the kickoff periods in homo history when tools began to be used, it was seen that people drew pictures of herds of animals on the walls of caves where they took refuge for shelter and protection. Because the similarity of the icons, logos, and emblems we use past stylizing today with the drawings on the cave walls, which are considered as the first examples of visual advice, information technology can be considered that it leads the work done today.

four. Design in Visual Communication

Today, when we experience that everything is temporary, high-speed communication has go a concept that expresses the mode we connect with each other. Therefore, how nosotros connect with instant viewers in terms of visual communication and how we maintain or will maintain this connectedness is i of the principal problems nosotros think nearly. The concept of communication tin can exist defined as an exchange of emotions, thoughts, behaviours, and information between 2 groups of people or people called senders and recipients. Therefore, visual communication is a social process.

For visual communication purposes with gimmicky, creative and artful qualities, interaction is provided with various communication channels such equally blogs, websites, posters, magazines, video games, advertisements, idiot box channels, applications, movies, etc. Considering the qualities mentioned create a positive value in terms of Visual Communication. Although each of these environments has a unique feature and interface, basically all of them use and share the tool nosotros define every bit visual language.

Visual language offers principles for creating clear, catchy, and informative graphics. It examines the unique ways we can provide cognitive and emotional meaning (Malamed, 2009: p. 10). It can transmit facts and ideas in a wider and deeper range than almost all other communication tools (Kepes, 1995: p. 13).

We alive in an environment shaped by images that express our conversations, thoughts, and feelings. In this environment which is full of visual elements, information technology is one of the inevitable consequences that the communication in the gild is more visually oriented. People have been using images for data recording and communication since the era of cave paintings. When we consider this long process, the potential of visual culture to replace print culture is an thought that has profound effects as much every bit the transition from oral civilisation to print culture. Within the framework of these factors, Visual Communication is universal and international and has no boundaries such every bit language, vocabulary, and grammar. Information technology can be perceived past the literate besides every bit the non-literate (Kepes, 1995: p. 13) (Figure 2). Information technology is a form of non-verbal communication. In this respect, the London Metro map is one of the best examples of this definition. The creator of the London Metro map, Henry Beck, with the map he designed in 1932, both realized a universal visual expression and managed to look into the future from the eyes of the user from the time he lived. In this respect, the London Metro Map is important equally it is an case of a global standard followed by many transportation networks we utilise today. This and many other examples show united states that Visual Communication can be anything that expresses things beautifully and clearly.

Visual Communication is an important function of contemporary design that defines information communication today. Visual Communication is based on both the eye that performs the act of seeing and the brain that makes sense of all sensory information received (Lester, 2013: 5). The well-nigh important resource which focuces on Visual Communication theory is Sol Worth's volume, which consists of a series of articles called Visual Communication Written report. The main discipline in Worth'due south studies and articles is the question of how meaning is conveyed through visual images. This question is still the most important in all our studies in the context of Visual Communication today. Worth defined the process of transmitting visual messages equally "a social process in which signs are produced and transmitted, perceived and interpreted as messages."

Effigy two. London metro map, Henry Beck, 1932.

Visual communication through graphic and sign languages has long been taking place between people with dissimilar backgrounds and cultures and, in recent years, between human and motorcar (Huang et al., 2010: p. seven). When nosotros expect at the definitions of Visual Communication fabricated in various periods, it is understood that there is not much modify in the definitions. Although the world has gone through many stages of technological development during this process, it is conspicuously understood that the of import point is to "transmit". Ultimately, it leads us to the model of Shannon and Weaver. The information source selects the information information technology wants to ship to the desired destination. It transmits with the help of the tool. The bulletin sent from the source turns into a signal. The tool receives and decodes the signal. It converts the decoded code dorsum into a message and sends it to the destination. The received signal does not take to be the same every bit the signal sent past the source.

Designing is to invent, to project, to programme, to make visible the invisible, and to communicate (Frascara, 2004: p. two). According to Heskett, design can be divers as "the man capacity that shapes our surround to serve our needs and add meaning to our lives, using methods that are unprecedented in nature". Design is about ideas; it is needing and finding ideas, examining and defining their nature, and well-nigh chiefly explaining and exemplifying them for agreement (Aspelund, 2010: p. 5). Design is the mediator between informing and understanding, having the role of making a circuitous topic clear and useful. The Visual Communication designer is the person who provides this interaction. The goal of visual communicator is not just to create a published image. The goal of the Visual Communication designer is to produce powerful pictures and then that the viewer can recall the content of the visual (Lester, 2013: p. 7). Design is a problem-solving discipline. It takes into account more than the appearance of the designed production, but also the bones construction of the solution and the expected purchase by the users (Carliner, 2000: p. 563). In a similar way, Frascara emphasized the importance of the designer by maxim "The important upshot is not the chatty activeness itself, but its issue on knowledge, attitude, and people's behaviour" (Effigy iii). In this context, the design of Grundy, an analogy designer, is a design that fully supports this explanation.

4.1. Purpose of Design in Visual Communication

Visual communication, which has become an integral part of social life, appears in every moment of individuals' lives. Nowadays, visual communication is applied in all kinds of media and it is non possible to avert this communication (Han, 2014: p. vi).

The aims of visual communication design are briefly (Atan & Polat, 2011: p. 49):

· Delivering the bulletin to the desired target audition with a elementary and simplified visual or visual integrity.

· Creating advice tools and elements that take a specific design concern, provided their originality.

Effigy iii. Peter Grundy, "NATS Services" (2008), diagram explaining Heathrow national air traffic services.

· Creating a striking and effective meaning power of the bulletin that is intended to exist transmitted to the mass.

· Thinking visually and intellectually in a straightforward mode within the scope of the subject.

· Instead of treating with general, usual logic, making interpretations that may be considered utopian by using straight, irrational, cross, and contrary logic.

· Being able to say strikingly what and why to say.

· Image pollution occurs with the evolution of visual communication design products with engineering and the transformation of consumption into fashion. These graphic products, which cause visual pollution, tin can be evaluated equally a result of fast consumption (Becer, 2011: p. 223).

4.ii. Design Products in Visual Communication

All design products used in visual communication are called visual or audio media. A wide variety of visual communication products are used to reach target audiences in the media. These come across such as poster blueprint, mag design, illustration, and packaging logo designs. Today, the net environment is by and large used to deliver these design products to the masses (Atan & Polat, 2010: p. 170).

4.ii.1. Affiche Pattern as a Visual Advice Product

Posters are one of the important visual advice products used in the promotion of a product or service. It is the nearly effective fashion to reach people, although it is brusque-lived. When the typographic elements used in the advertising bulletin on the poster are combined with the pictures and company signs, information technology is extremely effective on the target audition. As before long equally the poster draws attention, it communicates with the target audience and thus fulfills its role.

Andy Warhol is ane of the nearly prominent artists to employ visual advice in the almost effective and efficient way. This artist is known during his period every bit a painter, producer, and publisher. He is shown among the artists who use visual advice with the pop-art movement in the best way (Effigy 4). Andy Warhol preferred to use visual communication mostly with poster designs and presented his messages to target audiences in this mode (Çakır, 2014: pp. 37-38).

4.2.ii. Magazine Pattern as a Visual Communication Product

Most magazines are the best media for high-quality and colour-printed advertizing that allows for vibrant photos and eye-communicable colours. Magazines unremarkably sell with images rather than content (Figure five). For this reason, people are happy to be visually stimulated. In this case, if the advert in the mag is interesting, it may attract more people's attention (Han, 2014: p. 50).

There are very important steps before any magazine reaches its reader. The most important of these steps is to ensure that the target audience to be reached is impressed by its comprehend earlier they even read the magazine. Even though the information contained in the mag affects the reader, get-go of all, it is necessary to impress with the comprehend of the mag and ensure that it is purchased or curiousity. For this reason, magazine designs have e'er been affected by visual communication and continue to exist afflicted.

Figure 4. Andy Warhol, factory, New York.

Figure v. Magazine design as a visual communication tool.

four.2.3. Analogy as a Visual Communication Product

Illustration means an explanatory picture in lexicon meaning. These are themed visualizations fabricated in order to strengthen the titles and slogans, generally the texts in the book by visually depicting and interpreting them and to ensure better understanding (Keskin, 2015: p. 15) (Figure 6). Since illustration created by drawing, painting or figurer visualization techniques, emphasizing the subject rather than course is a blazon of painting that helps to empathize any message in the most understandable manner, it is seen that illustration is present in all areas of life.

Visual advice with illustration dates back to aboriginal times to cave wall paintings (Figure 7). As the periods progressed, illustration has managed to become an indispensable part of visual communication with the increase in impress quality and reproduction techniques.

The gilt age of illustration lasted from the 1880s to the end of the World War I. During this menstruation, newspapers, magazines, and picture books were the most common mass media. Advances in press engineering have also led to the development of illustrations (Yücebaş, 2006: p. 69).

4.2.4. Packaging Design every bit a Visual Communication Production

Based on the origin of the word "packaging", information technology is divers as "a device that wraps something in order to protect or control it" (Durmaz, 2009: p. 11).

Packaging is a functional fabric used in the protection, transportation, and trigger of buy desire for the production. One of the most important factors in

Figure 6. Illustration every bit a visual communication tool.

Effigy vii. Illustration with lithography technique.

Effigy viii. Packaging design as a visual communication tool.

promoting and purchasing the product is the blueprint of the packaging (Düz, 2012: pp. 22-23) (Figure 8).

Another view which focuses the importance of packaging blueprint is as follows; "For the consumer, packaging at the betoken of purchase represents the production" (Durmaz, 2009: p. 12). Studies show that the consumer makes a determination by looking at the packaging instead of its content when purchasing a production, and that packaging alone creates a quality perception (Becer, 2011: p. 206). Apple, ane of the products branded with but its packaging, has go a make with its simplicity (Durmaz, 2009: p. 12).

The purpose of the packaging designer is no unlike from his/her colleagues. He/she also aims to sell his/her client'south product. According to Louis Cheskin, a marketing expert; "Designer has to sell the packaging and packaging has to sell the production" (Becer, 2011: p. 206).

5. Conclusion

Since the existence of humanity, the sense of sight has been the sense that is almost useful for perception and attracts people's attention. Compared to other senses, people are much more affected past the sense of sight. The offset ideas that sight is very of import for humans were put forward by Aristotle in the Ancient Greek menstruation. According to Aristotle, the sense of sight always comes before the sense of hearing. Interest in visual objects is always a priority for people.

Another important idea put forward today is that video letters are much more effective than audio letters. That is because people believe and are afflicted by what they come across rather than what they hear. Visual objects are ever able to keep people'southward attention high.

All kinds of information exchanges and interactions betwixt people are a advice. When this commutation is performed with visuals, it is called visual communication. Spoken language is used when transmitting a feeling, thought, and information to someone else. Visual communication is the substitution of information created through the paradigm between people without the need for words. The development of vision before speech has formed the footing of communication. Visual, sound, and behavioural communication models are amid the forms of communication. These models has been allowed people to verbally and not-verbally convey the data they need during the communication phases throughout life. Over fourth dimension, people have shaped and differentiated environmental weather condition, culture, and forms of communication. These factors play an important role in the shaping and development of advice skills.

Guy Debord suggested that modern lodge tin be defined every bit a "the society of spectacle" in the 1960s. According to him, people passively consume images and objects of spectacle that are disconnected from real life and real needs. Even people are reduced to images to exist examined advisedly.

From this point of view, technical programs take a great place in postal service-modernistic visual communication where the design is today. Although the technology that comes with the figurer brings more technical convenience, it is thought that information technology brings about an intense visual inaccuracy and pollution in the awarding dimension. For this reason, in order for computers to piece of work, sensitive, knowledgeable, sensible, and competent designers must sit down behind them. The reason of it is that, whether enlightened or not, design pollution can impact people over fourth dimension and update near of the mistakes and ugliness and make them ordinary.

From this point forth, the proposals and evaluations which can be offered in this study indeed support the fact that the place of technical programs at the bespeak reached of design in visual communication in the post-modern period is a very important. Despite the technology coming forth with the computers bring a great many facility in technical sense, it also brings almost a lot of visual falses and pollution in the dimension of implementation. For such reason, so that the computers can serve the purpose, they must be operated past sensitive, knowledgeable, intuitive and authorized designers and this tin be stated among the most significant conclusions of the research. Because, even if the persons are not aware of them, the design pollutions can affect the persons gradually, and may update and cause to be perceived as ordinary a great deal of falsies and penties.

Conflicts of Involvement

The authors declare no conflicts of interest regarding the publication of this paper.

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